I brain stormed business names for almost two weeks, I got advice from my family, I looked up suggestions, I took my personality and passions into consideration, and I used words easily searched when looking for services my business provides, Then I rethought my name because I forgot to make it memorable. When I finally settled on Marie's Sewing Emporium I was completely satisfied.
Marie is my middle name, it is a family name. My great grandma Marie died before I met her, but I grew up listening to stories of how she influenced my mother's life. My favorite story is how she would scold my grandpa for using foul language in her house, and how she would joke about whiping him and his brothers with a switch. She would sneak my mother and my aunt, vanilla Oreo cookies. Allowing my grandpa to have some occasionally. My grandpa was the youngest, and he was still her baby. She grew the best garden in town, and won the competition every year.
When it came time to name my blog I didn't spend quite as much time, my business would inspire many projects to post, but I wanted a lifestyle blog not to be confined just to sewing post, I wanted to post about what is on my heart and mind, including prayers. I had realized by this time that my blog name didn't matter near as much as content, and I wanted to get started right away. Spending loads of time picking a name wasn't on the agenda.
So, to those of you yet to pick a name, I would advise picking a name that has a story behind it, one that has a meaning to you. Even if you tell no one why you picked the name you did, it will still mean something to you, and that will show in your business, Also you should pick three names and try them out in real life, try talking about your business using your business name, if it is to long shorten it, or abbreviate like I did, MSE has a certain charm. Be sure you are not going to change your name over and over, you will have enough of a time keeping track of advertising. Once you put your name on a shirt or business card you will lose time and money changing it.
This is my logo on a hoodie I chose the colors orange and blue because blue stands for trust, and orange stands for youthfulness. |
Now that you have picked a name you like look up that name, it never hurts to check if anyone is already using that name, and save you heart ache later. As a general rule try to make it short and memorable, no longer than three words. Look at some of the most popular businesses; Sonic, McDonald's, Hobby Lobby, Hibbit Sports, Walgreens, Wal-Mart, you get the picture. Remember that these businesses built there brand name, you will have to do the same.
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